When a customer adds an item to their cart but leaves your site without checking out, you
can trigger emails that reminds
them of the forgotten cart items.
Motivate them to complete the transaction by offering incentives or special discount
codes.
You can achieve upto 100% increase in the purchases by effectively guiding your
customers.
Communication with your customer should not stop after completing a purchase.
Set up campaigns to upgrade or upsell you existing customers, or sell them
complementary
products based on their purchase history.
Create dynamically updating customer segments who purchase a certain product, or group
of products and set up workflows aimed at recommending other products/services or
encouraging
upsells.